Skip to content

ChatGPT is recommending your competitors. Here’s why.

Heather shows you, SKU by SKU, why AI engines recommend your competitors instead of you, then fixes it with your own customer and creator content.

Get your free SKU auditSee how it works

Covers ChatGPT, Perplexity, Gemini and Google AI Mode. Results in 48 hours. No setup needed.

AI answer

Shopper asks: best sunscreen for oily skin

For oily skin, look for lightweight, non-comedogenic formulas. Three good picks:

  1. 1.Solenne Matte Fluid. Oil-free, dries to a matte finish that lasts through humid days.
  2. 2.Kiro Daily Shield. Water-light texture that reviewers say doesn’t clog pores.
  3. 3.Veya Gel SPF 50. Gel base that sits well under makeup without shine.

Your brand: not mentioned

Example AI answer. All brands are fictional.

Shoppers stopped scrolling results. They ask AI instead.

  • “Best sunscreen for oily skin.”
  • “Protein powder that doesn’t bloat.”
  • “Dog food for sensitive stomachs.”

Your customers now ask these questions to ChatGPT and Gemini, and get three or four recommendations back, not ten links.

If your product isn’t in that answer, it isn’t in the running.

Your best proof is invisible to AI.

You’ve invested in hundreds of creator videos and customer reviews. They convince people. But AI engines read text and structured data, and your proof is locked inside videos, widgets and social feeds.

So when AI decides which product fits ‘sensitive skin’ or ‘wide feet,’ it relies on the competitor whose evidence it can actually read.

  1. Locked in a video

    @meera.skincare

    My honest SPF review for oily skin

    Not readable by AI

  2. Transcribed

    …I’ve tried so many sunscreens and this is the first one that doesn’t make my oily skin break out, even in Mumbai humidity…

  3. Readable by AI

    Nimbu Daily Gel SPF 50

    skin_type
    oily
    claim
    no breakouts
    source
    creator video, 0:21
    label
    paid partnership

From invisible to recommended, one SKU at a time.

  1. 01

    Diagnose

    We track the questions shoppers ask about each product across ChatGPT, Perplexity, Gemini and Google AI Mode, and show exactly where you lose, to whom, and why.

  2. 02

    Create

    We find the proof you’re missing and turn it into briefs for creators and customers, covering the use cases and claims AI is looking for.

  3. 03

    Publish

    We transcribe your videos, structure them into SKU-level evidence, and add it to your product pages and feeds. No developer needed.

  4. 04

    Measure

    We track how AI recommendations change for every SKU, week by week, so you see exactly what moved.

See where you stand in 48 hours. Free.

What your audit shows

  • Your AI recommendation score for your top products across four AI engines.
  • Who’s winning instead of you, prompt by prompt.
  • Why they’re winning, based on the evidence AI finds for their products.
  • What’s fixable now with the content you already have.

Optional

Sample audit, illustrative data

SKU

Nimbu Daily Gel SPF 50

“best sunscreen for oily skin”

Score

2

of 12 answers

ChatGPT
Not mentioned
Perplexity
Ranked #3
Gemini
Not mentioned
Google AI Mode
Ranked #4
Winning competitorSolenne Matte Fluid

Not another dashboard. Not another agency.

Dashboards

Dashboards tell you how visible your brand is.

Agencies

Agencies write more content.

Heather

Heather works at the product level, uses proof from your real customers and creators, and puts it on your store for you. Then it measures whether it worked.

FAQ

Is this just SEO?

No. SEO helps you rank in search results. Heather helps AI engines choose your products when they give recommendations, which depends on the evidence they can find about each product.

Do I need a developer?

No. We handle implementation on your store.

Which platforms do you support?

We start with Shopify stores. Using something else? Request an audit anyway and we’ll tell you what’s possible.

We sell a lot on marketplaces. Does this still help?

Your audit shows exactly where AI engines send shoppers in your category, whether that’s your site, marketplaces or review sites, so you’ll know where to focus.

What about paid creator content?

We keep genuine customer reviews and paid creator content clearly separated and labeled, on your page and in your product data.

How long until I see results?

AI engines update at different speeds. We track changes weekly, and most pilots run 6-8 weeks to show a clear picture.

Is my data safe?

We only use publicly available information for audits. For pilots, we access only what’s needed to update your product pages.

Find out what AI says about your products.

Free audit. Four AI engines. Your top SKUs. In 48 hours.

Get your free SKU audit